Financial Problems in Funding-Raising
Charity Agencies: Their Size, Scope and Drives
Despite the soaring cost of living, Americans gave $25 billion to charitable organizations in 1973,1 an average of almost $120 for every man, woman and child in the country. The year's contributions were one-tenth larger than in 1972 and more than twice as high as a decade earlier. Even after discounting for the effects of inflation—almost 50 per cent since 1963—there has been a considerable increase in giving. This added generosity may mean that society has become more sensitive to growing and costlier needs, or it may simply reflect the rise in affluence and the ability to give, in combination with tax incentives. Or again, it may indicate the skill of the nation's multitude of ...