America's New Temperance Movement

Archive Report

A growing Awarness

Measuring Extent of the New Movement

It's Beginning to look like a lot of Americans will be ushering in the New Year in a more sober fashion than they have in the recent past. If trends continue, there will be less drinking and fewer alcohol-related traffic fatalities this holiday season due largely to a heightened sensitivity to the dangers of drunken driving. In combination with the ongoing health and fitness movement and the changing drinking habits of an aging population, the five-year-old campaign against excessive drinking not only has lowered the number of deaths involving drunken driving but also has reduced per capita consumption of alcoholic beverages significantly.

President Reagan has described the heightened awareness about alcohol's dangers as a “great national movement.” The ...

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