Beauty Business

Archive Report

Phenomenal Growth of Beauty Business

First Miss America and Her 1960 Successor

Miss america of 1921, winner of the first annual beauty contest held at Atlantic City, N. J., was a dimple-faced little blonde whose curly mop of hair and demure features showed little evidence of the use of any artifice to enhance her natural prettiness. The Miss America to be chosen in September 1960 is likely to be a streamlined beauty with deftly arched eyebrows, tinted eyelids, enameled fingernails and lips of the currently fashionable pale hue. Her face will probably have been treated with numerous creams, lotions and make-up bases before application of the final layers of coloring, and it is hardly conceivable that she will face the judges without first having had her ...

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