Charity Appeals

Archive Report

Voluntary Giving by the American People

Present Multiplicity of Fund-Raising Campaigns

The American people voluntarily contribute billions of dollars to charity each year, notwithstanding heavy taxation for relief and other welfare activities which, as recently as the 1920s, received their sole support from private sources, A major part of the present-day giving is to large charitable organizations whose operations, at the management level, resemble those of the big business corporation.

A board of directors, a professional planning staff, and high-pressure promotion are necessary parts of modern philanthropic endeavor. The returns, which have trebled over the last two decades, give testimony to the effectiveness of current fund-raising techniques. In recent years, contributions to charity have represented about two per cent of the country's total personal income. If that ...

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