Competing Media

Archive Report

Printed Media vs. Electronic Media

The explosion of information that is engulfing the world has been accompanied by a revolution in communications technology. The present clear distinction between the printed mass media (newspapers and magazines) and electronic media (radio and television) is beginning to blur and may eventually disappear as hybrid or entirely new forms of communication are developed. Harry S. Ashmore, a former newspaper editor, has written: “It is not easy to take a detached view of the communications system and to consider its several parts. We have become enveloped in something like a seamless web of sight, sound, and print, and the media have trouble locating their own places in the endless expanse of words and images.”1

The problem of media identity can only ...

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