Measurement of Public Opinion

Archive Report


The right to reproduce material contained in Editorial Research Reports is strictly reserved to the newspaper clients of the service. Verbatim use of such material by others will be permitted only upon written authorization of the editor.

Richard M. Boeckel, Editor

Forecasts and results of the 1940 Election

In spite OF their failure to predict the Roosevelt landslide in the Electoral College, the Gallup and Crossley forecasts of the 1940 presidential election results were much more accurate than were their forecasts of the 1936 election. The Fortune survey, which had predicted the percentage division of the popular vote in 1936 with an error of less than 2 per cent, reduced the error in this year's poll to one-half of 1 per cent.

The true test of accuracy of ...

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