Movie-TV Competition

Archive Report

Use of Movies on Television Programs

Release to television of several thousand Hollywood movies of relatively recent vintage has opened a new phase in the struggle between the two media—movies and TV—for domination of the mass entertainment market. While continuing to fight each other on most fronts, the two industries appear to have taken an important step toward an eventual joining of forces. The deals which unlocked the old-film vaults of the major studios accentuated an already evident trend toward an interlacing of economic interests. Elements in each industry, however, view that trend as detrimental to the future of both forms of entertainment.

The most pessimistic of the critics foresee an end to television's unique role as a communications medium offering a balanced fare of live ...

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