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Recent Extensions of Control Over Adversiting
Within the last five years there has been a noticeable trend toward more extensive governmental regulation of advertising, reflecting an effort both to raise the plane of business competition and to protect the public against deception. Since 1933, existing laws giving federal and state governments general power to prohibit false and misleading advertising have been supplemented by legislation imposing special controls over the advertising of security issues and alcoholic beverages. Foods, drugs, and cosmetics likewise are to be singled out for special regulation—by ...