Year of Decision for Auto Industry
Hopes for Revival of Market for Big Cars
A SHARP RISE in sales of Volkswagen, Renault, Fiat, English Ford and other small European cars in the United States, coupled with mounting sales by American Motors of its Rambler lines, have forced the Big Three automobile manufacturers to reconsider their policy of annually increasing the size and price of their product. General Motors, Ford, and Chrysler are making tentative plans to include a small economy car among their 1960 models.1
Despite extensive sampling to discover American likes and dislikes in motor vehicles, the manufacturers are still uncertain as to whether there is actually a large and profitable market for economy cars in this country. Frederic G. Conner, board chairman of General Motors, ...