Surviving Tough Times
Optimism in Face of Gloomy Predictions
The Newspaper business has, for the past few years, weathered gloomy warnings from without and within about its impending death. The failures of several important metropolitan daily newspapers seemed to lend credence to the doom-sayers. Thus, the optimism that prevails among newspaper people may come as a surprise to many readers, even if it is apparently supported by statistics. Daily newspaper circulation was the highest ever last year, despite the collapse of 10 dailies and the absorption by merger of 11 others. Sunday circulation continued its steady climb. Weekly newspapers, despite a slight decline from record-high levels of the previous year, remained strong. And even industry people were surprised at the rapid acceptance of the colorful national ...