Television and the 1956 Campaign

Archive Report

Impact of Telivision on Electioneering

TV's Power to Build Up or Tear Down Candidates

Approach of another presidential election focuses attention on the part that television may play in deciding the outcome of the political contest and in promoting public understanding of the questions at issue in the campaign. The extent to which television lives up to its possibilities in those respects in 1956 may depend on the extent to which certain federal restrictions are modified. In the opinion of the broadcasting industry and many lay observers, current provisions of law governing the granting of free or equal time to political candidates stand in the way of achieving maximum public benefit from TV in election campaigns.

It is probable that proposals to revise the Federal Communications Act ...

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