Rapid Growth of the Trading Stamp Fad
Despite price wars, federal investigations, and threats of legal sanctions, a craze for trading stamps—worked up by the ever-appealing promise of something for nothing—is spreading through the country's retail stores and markets. Merchants themselves are of two minds about the phenomenon. Some have found it an effective means of rapidly expanding sales volume. Others, disturbed by the added cost of doing business, have attempted to fight it by cutting prices but have been forced in the end to join the parade. A few have gone to court to test the validity of trading stamp operations under fair trade laws, or to state legislatures to press for statutes to outlaw the practice directly.
The Senate Small Business Committee has asked ...