Madison Avenue Under Siege
Impact of Ads on Taste and Morality
How do you spell relief? Who deserves a break today? What tastes “good to the last drop?” The answers to these questions posed by popular ads are not likely to stump many people. In fact, most Americans probably know the answers as well as they know their own phone numbers and addresses. Commercial jingles and slogans swirl around us in an almost ceaseless appeal for money and attention. Some, of course, fall on deaf ears. But others imprint brand names on our memories and, in the process, establish psychological associations that may last a lifetime.
Through music, mini-dramas and catchy phrases, advertisements create conditioned responses to everything from headaches to hunger pangs. However, they do more ...