The World of Fashion

Archive Report

Fashion Comeback

Renewed American Interest in High Style

Fashion is not dead. Only a decade ago it was fashionable, so to speak, to predict that the dictates of haute couture designers would be swept aside by blue-jean-clad masses insistent on “doing their own thing.” Instead, as the baby-boomers moved from the classroom toward the board room, they were swept up in the “dress for success” movement. And as the Pepsi generation became the Yuppie generation, many of its members began to pursue clean-cut style with a vengeance.

The survival of fashion does not mean its world is unchanged. American women no longer adapt their tastes or distort their bodies in response to the biannual pronouncements of Paris couturiers.1 European haute couture has been making a comeback in ...

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